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Monday, March 09, 2009

Marketing Vexi

A revamp of the marketing message for Vexi is long overdue. At the moment, the front page of the Vexi website is just a bit of a technical mess. I need to work out exactly how to portray Vexi as a useful tool in today's market which is very favourable to Web 2.0 and not so favourable to technologies that fall outside of this misguided "inside the browser" paradigm. The message has to be much more subtle than simply stating that we believe everybody else is wrong, but it has to assuage that conclusion upon a visitor.

Technical advantages: integrated unit testing (VUnit), trap model, box layout, browser independence (Java 1.4 compatible), enhanced JavaScript (VexiScript), sandbox security, complete UI control, intuitive syntax, and more.

We can put these in a giant list and they'll appeal to some people, but to those whose mind is already made up, a different approach is required - illuminating the benefits brought to application development using a platform with the aforementioned technical advantages. Of course, examples are always good, and we have something major to show the world Real Soon Now (tm).

To be continued...

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